All about L&I JEWELRY

Brand Story

Vision

At L&I Jewelry, we believe that true beauty is not simply worn - it is embodied. Our vision is to become an internationally recognized bridal jewelry brand, celebrated for elegance, empowerment, and emotional meaning.

We imagine a world where every bride feels not only beautiful, but powerful, radiant, and entirely herself. L&I Jewelry exists to offer pieces that transcend trends - and remain meaningful long after the celebration has passed.

Values

Empowerment
We curate jewelry that reflects confidence, femininity, and inner strength.

Emotional Luxury
Our pieces are chosen to carry meaning, memory, and feeling - not just shine.

Accessible Elegance
True luxury should feel personal, effortless, and within reach.

Authenticity
As a founder-led brand, we are rooted in real stories, genuine emotion, and true connection.

Conscious Creation
We are committed to thoughtful sourcing and responsible craftsmanship as our brand continues to grow.

Why Bridal Jewelry

A wedding is not just a celebration - it is a moment of transformation. Your jewelry should do more than complete your look; it should honor the woman you are becoming.

We stand for brides who:

  • choose elegance without losing individuality

  • seek meaning beyond tradition

  • want their jewelry to become a keepsake, not just a memory

Your jewelry should not only remind you of your wedding day, but also of your power, your love, and your worth.

Founder

Luyana D. Martins - Founder & Brand Visionary

L&I Jewelry was founded on the afternoon of January 12, 2025. Long before that day, I felt that an essential part of my personality was missing from my everyday life - that special sparkle, the glamour, the extravagance, and the freedom to express my femininity.

From a young age, I was drawn to fashion and art. I sketched dresses and jewelry, imagining how these pieces would one day be worn by women stepping into their most meaningful moments.

Personal Motivation

The name L&I stands for Love & Identity. The “L” represents my first name, Luyana - the builder, the businesswoman, the visionary. The “I” represents Ivanete, my childhood name - the creative spirit, the dreamer, the artist.

Together, they form the heart of this brand: a space where ambition and emotion meet, and where beauty becomes a form of self-expression.

Authenticity

Helping women feel beautiful and glamorous on such a meaningful day is a true honor to me. No matter who you are or where you come from, every woman deserves to feel confident, radiant, and powerful in her own skin.

Brand Philosophy

Queen Energy

At L&I Jewelry, we believe every woman carries a queen within her. Our brand exists to awaken that presence - the quiet confidence, the elegance, and the strength that shines from the inside out.

Confidence

Our jewelry is more than an accessory. It is a reminder of who you are, what you carry, and the chapter you are stepping into. Each piece is meant to empower, uplift, and celebrate your individuality.

Timeless Elegance

We stand for beauty that does not fade with trends. Our aesthetic is refined, emotional, and enduring - created for moments that deserve to be remembered, and for the woman who defines her own legacy.